top of page
  • Retvens Services

The Dos and Don'ts of Hotel Social Media Management

In today's digital age, a robust social media presence is vital for the success of any hotel. Social media not only provides a platform for hotels to showcase their offerings but also enables them to engage with their guests and build a loyal online community. However, effective hotel social media management is not as simple as posting a few photos and responding to comments. It requires a strategic approach and a keen understanding of what works and what doesn't.

In this blog, we'll explore the dos and don'ts of hotel social media management to help you make the most of your online presence.

The Dos:

  • Create a Content Calendar:

A content calendar is your roadmap for social media success. It helps you plan and organize your content ahead of time, ensuring that you have a clear strategy in place. Consider important dates, events, and promotions relevant to your hotel. This calendar can also include seasonal content and holidays.

By mapping out your posts in advance, you can maintain consistency in your messaging and make sure it aligns with your broader marketing goals.

  • Know Your Audience:

Understanding your target audience is fundamental to creating content that resonates with them. Conduct audience research to identify their preferences, interests, and demographics.

Use social media analytics tools to gather data on your existing followers. This information will guide your content strategy, helping you create posts that engage your audience on a personal level.

  • Quality Over Quantity:

While consistency is important, don't sacrifice quality for the sake of posting frequently. High-quality content is more likely to capture your audience's attention and encourage them to engage with your posts.

Invest time in creating visually appealing images and well-written captions. Consider the use of professional photography to showcase your hotel's best features.

  • Engage Actively:

Social media is a two-way street. Respond promptly to comments and messages from your audience. Engage with your followers by asking questions, running polls, and encouraging them to share their experiences.

Building a sense of community fosters loyalty and trust in your brand.

  • Use Hashtags Wisely:

Hashtags can significantly increase the visibility of your posts, especially on platforms like Instagram and Twitter. Research and use relevant hashtags that are specific to your industry and the content of your post.

However, avoid overloading your captions with too many hashtags, as it can make your posts look cluttered and less professional.

  • Leverage User-Generated Content:

Encourage guests to share their experiences at your hotel and tag your brand. User-generated content not only serves as authentic endorsements but also builds a sense of community around your hotel.

Repost this content, giving credit to the creators, to showcase real-life experiences and engage with your guests.

  • Tell a Story:

People connect with stories. Share the history of your hotel, its values, and the people behind it. Highlighting the human side of your brand can create a deeper emotional connection with your audience.

Consider featuring employee spotlights, guest testimonials, or behind-the-scenes glimpses.

  • Monitor Analytics:

Regularly analyze the performance of your social media campaigns. Pay attention to metrics like engagement rates, reach, click-through rates, and conversion rates.

This data provides valuable insights into what's working and what needs adjustment in your strategy. Use these insights to refine your content and posting schedule.

  • Run Contests and Giveaways:

Contests and giveaways can be effective tools for boosting engagement and attracting new followers. When organizing these, ensure that the rules are clear, and follow the platform's guidelines to avoid any issues.

Promote these campaigns effectively to reach a wider audience.

  • Collaborate with Influencers:

Partnering with influencers who align with your brand can expose your hotel to their followers. When choosing influencers, consider their audience demographics and the authenticity of their content.

Collaborations should feel natural and fit within your overall social media strategy.

The Don'ts:

  • Don't Neglect Negative Comments:

Negative comments are inevitable, but ignoring or deleting them can harm your reputation. Respond professionally and empathetically to criticism, addressing concerns promptly.

Be open to feedback and demonstrate a commitment to resolving issues. Publicly acknowledge and thank those who leave positive comments.

  • Avoid Over-Promotion:

While promoting your hotel is essential, a constant stream of promotional content can turn off your audience. Balance promotional posts with informative, entertaining, and value-driven content.

Share stories about your staff, local attractions, and travel tips to offer a well-rounded experience.

  • Don't Be Inconsistent:

Maintaining a consistent posting schedule is key to keeping your audience engaged. Inconsistency can lead to a drop in engagement and followers.

Use scheduling tools to plan and automate posts, ensuring a steady flow of content.

  • Don't Ignore Trends:

Social media platforms and trends evolve constantly. Staying informed about changes in algorithms, emerging features, and new trends is crucial.

Adapt your strategy to leverage these changes for maximum visibility and engagement.

  • Avoid Controversial Topics:

Steer clear of sensitive or controversial subjects that could alienate your audience. Keep your content neutral and focused on your hotel's offerings and values.

Political or polarizing discussions can backfire and damage your brand's reputation.

  • Don't Use Stock Photos Exclusively:

While stock photos can be useful, relying solely on them can make your content appear impersonal.

Use original photos of your property, staff, and the local area. Authentic imagery helps build trust with your audience.

  • Avoid Neglecting Other Platforms:

Don't limit your social media presence to just one platform. Different platforms attract different audiences. Research which platforms your target audience frequents and create a presence there.

Tailor your content to each platform's strengths and user expectations.

  • Don't Overshare:

Posting too frequently can overwhelm your followers and lead to a decline in engagement.

Find a posting frequency that suits your audience's preferences and the platform's best practices. Quality always trumps quantity.

  • Avoid Incomplete Profiles:

Ensure that your social media profiles are complete and up-to-date with accurate information, contact details, and a link to your website.

Incomplete profiles can make your hotel seem unprofessional and less trustworthy.

  • Don't Disregard Feedback:

Both positive and negative feedback are valuable. Use feedback to continuously improve your services and social media strategy. Acknowledge and thank those who take the time to leave reviews, showing your commitment to guest satisfaction.

Incorporating these dos and avoiding the don'ts in your hotel's social media management strategy will help you build a strong online presence, engage with your audience effectively, and enhance your hotel's reputation in the digital landscape. Remember that social media is a dynamic field, so remain flexible and willing to adapt your strategy to changing trends and audience preferences.

Incorporating these dos and avoiding the don'ts in your hotel's social media management strategy will help you build a strong online presence, engage with your audience effectively, and enhance your hotel's reputation in the digital landscape. Remember that social media is a dynamic field, so remain flexible and willing to adapt your strategy to changing trends and audience preferences.

For expert hospitality insights, don't miss our podcast.


bottom of page