Top 5 Reasons Why You Need Social Media Marketing Strategy for your Hotel
Are you looking for advice on how to take your hotel to the next level through Social media Marketing? Over the years, the use of social media platforms has increased rapidly. Now, you can hardly find someone who does not have a profile on at least one social media platform. Moreover, scrolling through social media feeds is part of everyday life for most people. Consumers use social media to get in touch with friends and family, to learn more about business, and to find information and recommendations before they make purchase decisions. That’s why social media marketing for hotels is more important than ever.
1. SHOWCASE YOUR BRAND
Social media networks can help you spread the word about your Hotel. You can tell your potential patrons who you are by what you post. You can create and display photos, videos, and other content that identify your brand.
2. CREATE RELATIONSHIPS
You can connect with your target audience by sending out appropriate content. People may see that you are similar to them and may be more inclined to book with your hotel.
3. REACH NEW CUSTOMERS
According to surveys, 82% of consumers trust companies that are on social media. Social media networks have billions of users so you are sure to find people who fit your target audience demographics. There are so many potential leads and you can set up ads that target genders, ages, and locations to get new and loyal consumers.
4. GET DIRECT BOOKINGS
Ten years ago, people mostly relied on travel agencies to find and book accommodations. Today, travelers are completely independent and very well-informed in choosing a hotel. If you interact with potential patrons, they are more likely to book directly. You can use social media to inform your followers about any deals and remind them of the benefits of direct bookings.
5. GIVE VALUE
It’s critical to think of social media platforms not only as promotional tools for your hotel but also as places to provide customer care.
You can do it by responding to comments in real-time. People who mention your brand with a tag on social media expect a response. If there are any negative reviews or concerns, you can take some measures to keep the conversation from turning negative. Besides, you should focus on highlighting pleasant experiences and guest stories because they can ultimately help to drive revenue.